Product / Service Description:
A movie about Lego versions of star wars characters that get into all sort of hijinks.
Campaign Goal:
To get kids to go watch the movie during the holiday season.
Campaign Summary
Why this Script?
The script is effective because it taps into the excitement and adventurous spirit of the Lego and Star Wars franchises. By emphasizing the fun and family-friendly nature of the movie, it appeals directly to kids and their parents, encouraging them to make this film a part of their holiday plans. The call to action is clear and aligned with the campaign goal of driving movie ticket sales during the holiday season.
Why this Voice?
An energetic and friendly female voice is effective for this ad as it matches the playful and adventurous tone of the movie. This type of voice captures the attention of children and adds enthusiasm to the message, making the idea of watching the movie more appealing. The narrator’s excitement aligns with the campaign’s aim to generate buzz and anticipation for the movie.
Why this Music?
A happy and upbeat background music enhances the energetic feel of the ad, complementing the adventurous theme of the Lego Star Wars movie. Such music keeps the listener engaged and creates a sense of excitement and joy, which is crucial for attracting a young audience. It supports the narrative of fun holiday entertainment, making it appealing for families.
Audience Setting
Budget & Frequency
Defining Success
Setting Up
Next Steps